Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Master Social Work
Type of degree:FH Master´s Degree Programme
 Part-time
 Summer Semester 2024
  

Course unit titleEntrepreneurial Thinking
Course unit code025322044010
Language of instructionGerman
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredSummer Semester 2024
Teaching hours per week2
Year of study2024
Level of course unit (e.g. first, second or third cycle)Second Cycle (Master)
Number of ECTS credits allocated2
Name of lecturer(s)Thomas METZLER


Prerequisites and co-requisites

None

Course content
  • Mindset
  • Reframing
  • Effectuation
  • IKIGAI
  • Business models
  • Jobs to be done
  • Means-End-Chain
  • Customer Decision Journey
  • Switching Cost
  • CAC & CLV
  • EntreComp
  • Diffusion of Innovation
  • Inflection Points
  • Habbits
  • Prioritization
  • Lean Startup
Learning outcomes

This course explores the different facets of entrepreneurial thinking and doing. It introduces concepts and ways of thinking that are helpful in identifying areas of entrepreneurial activity and realizing one's own ideas.

Upon successful completion of this course, students will be able to...

  • ... reflect on their own entrepreneurial path.
  • ... identify entrepreneurial opportunities that are suitable for them.
  • ... understand the importance of context to the entrepreneurial venture.
  • ... explain how entrepreneurs deal with challenges.
  • ... discuss success factors of entrepreneurial thinking.
  • ... identify necessary competencies for entrepreneurship.
  • ... analyze the target market of the business idea.
  • ... describe decision-making processes of customers.
  • ... explore problems and goals of customers.
  • ... differentiate between different business models.
  • ... derive suitable ways to realize a business idea.
  • ... to outline first implementation steps of a business idea.
Planned learning activities and teaching methods

Lecture, discussion, reflection, conversations with entrepreneurs

Assessment methods and criteria

Reflection Papers

Comment

None

Recommended or required reading

Blank, S. G., & Dorf, B. (2020). The startup owner’s manual. The step-by-step guide for building a great company. Wiley.

Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Competing against luck: The story of innovation and customer choice (First edition). HarperBusiness, an imprint of HarperCollins Publishers.

Gassmann, O., Frankenberger, K., & Choudury, M. (2021). Geschäftsmodelle entwickeln: 55+ innovative Konzepte mit dem St. Galler Business Model Navigator. Carl Hanser Verlag GmbH.

Metzler, T. (o. J.). Content for all those who want to explore opportunities, realize ideas and upgrade their entrepreneurial skills. Upgrade. https://www.upgradespace.io

Ries, E. (2011). The lean startup: How constant innovation creates radically successful businesses. Portfolio Penguin.

Mode of delivery (face-to-face, distance learning)

Face-to-face course with compulsory attendance

Summer Semester 2024go Top