Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Master InterMedia
Type of degree:FH Master´s Degree Programme
 Part-time
 Summer Semester 2024
  

Course unit titleProject Work MA 2
Course unit code025322222111
Language of instructionGerman
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredSummer Semester 2024
Teaching hours per week2
Year of study2024
Level of course unit (e.g. first, second or third cycle)Second Cycle (Master)
Number of ECTS credits allocated10
Name of lecturer(s)Verena FÄßLER
Guido KEMPTER
Michael KNEIDL
Margarita KÖHL
Hubert MATT
Karl-Heinz WEIDMANN


Prerequisites and co-requisites

None

Course content
  • what is being created that is new?
  • overcoming obstacles and convincing those you work with  
  • examples of successful design concepts  
  • success criteria
Learning outcomes

The students can convert their analysed and researched question into a research concept (theory and practice) and pursue it consistently.  

They are aware of their skills and limits and know when to involve experts.

Planned learning activities and teaching methods

Tutorials with coaching

Assessment methods and criteria

Immanent examinations

Comment

None

Recommended or required reading
  • van Nes, Irene (2012): Dynamic Identities. How to create a living brand. Amsterdam: BIS Publishers.
  • Schmidt, Klaus (2003): Inclusive Branding. Methoden, Strategien und Prozesse ganzheitlicher Markenführung. München, Unterschleißheim: Luchterhand/Wolters Kluger Deutschland GmbH.
  • Dietz, Ulrich (2010): The new New. Berlin: Distanz Verlag.
Mode of delivery (face-to-face, distance learning)

Face-to-face course

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