Information on individual educational components (ECTS-Course descriptions) per semester

None

• How can design projects be optimised in terms of their efficiency and quality?
• Timing: how can implementation projects be managed?
• Where and how are people first informed of the offer, product or feature?
• What should people understand about the offer, product or feature at first glance?
• What makes people make the effort to use the offer,
• product or feature?
• What experience should people using the offer, product or feature for the first time have?
• What is the lowest level of work that the user has to invest to achieve the desired result?
• What would induce somebody to use the offer, product or feature more than once?
• What overall impression does the offer, product or feature leave behind once it has been used?
• Which aspects of the offer, product or feature would make someone tell other people about it?

The students are able to create a design product (process, event, performance) with adequate research and at a professional level.

They have the skills necessary to do this or are able to use the skills of third parties in a targeted manner accordingly.

They can implement their theoretical and design research in a real product.

Tutorial with coaching

Immanent examinations

None

• Le Stone, Terry (2011): Designmanagement. So realisieren Sie Ihre Konzepte. München: Stiebner Verlag.
• Röttger, Ulrike (2014): Grundlagen der Public Relations. Wiesbaden: Springer Fachmedien.

Face-to-face course