| Prerequisites and co-requisites |
None |
| Course content |
- business ideas, competitive differences
- liberal profession or industry, individual companies or societies, corporate structure, legal forms, forms of collaboration, partner agreements
- acquisition, self-perception, qualification, training, PR work, marketing measures and costs
- financing and support, equity capital, credits, grants
- business plans, taxes, revenue, earnings, income
- controlling, accounting, documentation, management
- self-growth and self-development, innovation and level of awareness
- collaboration: partnerships and networks, advantages and risks of teams, contacts and dependencies
- management and leadership
- competitors and ranking
- customers and customer wishes, the benefits of design services, optimisation of the customer benefit
- reactions to negative market or demand developments
- coverage and provision, insurance, collecting societies
- protection of intangible assets vs. the copy/paste culture: copyrights, brand protection, design samples, creative deposit, creative commons
|
| Learning outcomes |
The students know
- methods and strategies to bring a research project into corporate processes or establish a company from this.
- the possible professional fields in which their specific skills are required.
- the requirements and procedures for research applications. the possibilities and requirements for founding an independent office.
- the creative economy as an innovative and successful economic sector and their lines of argumentation against stakeholders in politics and economics.
The students know how design consultancy and design management can be implemented as part of communication tasks for companies or institutions.
They are able to
- network and integrate to research and development communities
- develop contributions to conferences or special purpose publications
- develop sustainable business models
|
| Planned learning activities and teaching methods |
Lectures, tutorials, discussions |
| Assessment methods and criteria |
Immanent examinations |
| Comment |
None |
| Recommended or required reading |
- Kobuss, Joachim; Brett, Alexander (2010): Erfolgreich als Designer Designbusiness gründen und entwickeln. Basel: Birkhäuser.
- Koch, Klaus Georg (2014): Innovation in Kulturorganisationen: Die Entfaltung unternehmerischen Handelns und die Kunst des Überlebens (Schriften zum Kultur- und Museumsmanagement). Bielefeld: Transcript.
- Harms, Thorsten; Bernschein, Michael (2015): Selbstständig als Designer: Agentur gründen, Kunden akquirieren, Design kalkulieren, die Karriere planen und mit einem Businessplan wachsen. Bonn: Rheinwerk Verlag.
- Vier Broschüren der Creativwirtschaft Austria werden bereitgestellt: Das Kapital der Kreativen, Das Handwerk der Kreativen, Die Gesellschaft der Kreativen, Die Kunden der Kreativen. Auch online verfügbar auf www.kreativwirtschaft.at
- Kraus, Sascha (2011): Entrepreneurship - Fallstudien: Unternehmensgründung, Intrapreneurship und Innovationsmanagement. 1st. Aufl. Springer Vienna.
- Linke, Marco Wilhelm (2012): Design kalkulieren - Stundensatz berechnen. Kosten kalkulieren. Nutzung vereinbaren. Verträge verhandeln: Kleiner Praxis-Leitfaden für selbstständige Webdesigner und Grafik-Designer. 2. Auflage. Books on Demand.
- Muckle, Sophia (2011): Parcours: Existenzgründung für Designer. Unabhängig | Eigenverantwortlich | Selbstständig. 3. Auflage. Schmidt (Hermann), Mainz.
|
| Mode of delivery (face-to-face, distance learning) |
Face-to-face course with compulsory attendance |