Information on individual educational components (ECTS-Course descriptions) per semester
|Degree programme:||Bachelor International Business Full-time|
|Type of degree:||FH Bachelor´s Degree Programme|
|Winter Semester 2021|
|Course unit title||Simulation Game Marketing and Sales|
|Course unit code||025017051231|
|Language of instruction||English|
|Type of course unit (compulsory, optional)||Compulsory|
|Semester when the course unit is delivered||Winter Semester 2021|
|Teaching hours per week||2|
|Year of study||2021|
|Level of course unit (e.g. first, second or third cycle)||First Cycle (Bachelor)|
|Number of ECTS credits allocated||3|
|Name of lecturer(s)||Stefanie CHEN|
|Prerequisites and co-requisites|
Basic courses of the module Marketing & Sales
The knowledge gained in the courses of the specialism marketing & sales and the practical project are applied in the simulation game. The results and the implementation are evaluated and reflected on together.
|Planned learning activities and teaching methods|
Simulation game lasting several days including briefing, execution (concept phase and implementation phase), as well as debriefing and discussion, optional in-depth teaching units by teachers and presentations by students.
|Assessment methods and criteria|
Active participation during the simulation
If applicable costs for a seminar facility if externally hosted.
|Recommended or required reading|
Course material to the simulation game are provided.
|Mode of delivery (face-to-face, distance learning)|
Several days of face-to-face instruction with mandatory attendance
|Winter Semester 2021||go Top|