Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Bachelor International Business Full-time
Type of degree:FH BachelorĀ“s Degree Programme
 Full-time
 Winter Semester 2021
  

Course unit titleStorytelling in Business
Course unit code025017050305
Language of instructionEnglish
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredWinter Semester 2021
Teaching hours per week2
Year of study2021
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated3
Name of lecturer(s)Michael WILLIAMS


Prerequisites and co-requisites

English at B1 / B2 level according to Common European Framework of Reference for Languages (CEFR) or consent of the lecturers.

Course content

English classes in the Bachelor Degree International Business are based on the CBI approach (Content Based Instruction) and thus has the following priorities:



Teaching of language and communication skills, and

professional business content.

The curriculum of this course provides strategies for dealing with storytelling.

Discussion of story structure in detail.

Analysis of TED stories.

Stories are presented individually with respect to one’s own business-related experiences.

Learning outcomes

Knowledge

  • Students can describe different storytelling structures.
  • Students can name storytelling rules.

Comprehension

  • Students can deliberately use metaphors, idioms and cultural references.
  • Students are able to recognize and justify the structure and elements of a story.

Application

  • Students can tell a story in English.
  • Students are able to apply appropriate storytelling techniques in specific situations.
  • Students are able to formulate feedback about stories and explain improvements.

Analysis

  • Managerial TED Stories can be analyzed.

Synthesis

 

  • Students can plan and develop stories relating to their own business-related experiences.
Planned learning activities and teaching methods

Discussion, reflection, individual lessons

Assessment methods and criteria

TED Story presentation, object-story, business-oriented final story, written test on storytelling techniques

Comment

The success of this course is highly dependent on the active participation and input of students.

Recommended or required reading

Greatbatch, David; Clark, Timothy (2005): Management Speak: Why we listen to what management gurus tell us. London: Routledge.



Raimes, Ann; Miller-Cochran, Susan, K. (2014): Keys for Writers. 7. Ausg. Boston: Cengage Learning.



Simmons, Annette (2001): The Story Factor: Inspiration, Influence, and Persuasion through the art of storytelling. Cambridge, MA: Perseus.



Swan, Michael (2006): Practical English Usage. 3. Ausg. Oxford: OUP.

Mode of delivery (face-to-face, distance learning)

Face-to-face instruction with mandatory attendance

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