Information on individual educational components (ECTS-Course descriptions) per semester | |
| Degree programme: | Bachelor International Business Full-time |
| Type of degree: | FH Bachelor´s Degree Programme |
| Full-time | |
| Summer Semester 2023 | |
| Course unit title | Business Model Innovation |
| Course unit code | 025017042003 |
| Language of instruction | English |
| Type of course unit (compulsory, optional) | Compulsory optional |
| Semester when the course unit is delivered | Summer Semester 2023 |
| Teaching hours per week | 2 |
| Year of study | 2023 |
| Level of course unit (e.g. first, second or third cycle) | First Cycle (Bachelor) |
| Number of ECTS credits allocated | 3 |
| Name of lecturer(s) | Wouter DANCKAERT Annemieke SOETEWEY |
| Prerequisites and co-requisites |
None |
| Course content |
- Components and archetypes of business models - Design tools and instruments of business model development - Creativity techniques for generating business model innovation - Development of business models using the Business Model Canvas and the Customer Development Process - Pitch training |
| Learning outcomes |
Knowledge - Students know the key elements of a business model. Comprehension - Students understand the development process of new business models. - Students are aware of specific challenges that startups (= organisations built to search for a business model) face and are able to explain them. Application - Students are able to create and develop new and innovative business models. - Students are able to develop and present compelling and unique customer value propositions. - Students can validate business model hypotheses. - They understand how to apply design tools and instruments of business model development. Analysis - Students are able to evaluate and compare existing and new business models depending on the business environment. Synthesis - Students have the right mindset and tools to develop appropriate business models for new business ideas. |
| Planned learning activities and teaching methods |
Lecture, discussions and educational talks, project coaching, presentations by students in small groups, group and individual work with reflection |
| Assessment methods and criteria |
Literature test at the start of the semester, taken individually, 20 % of the grade. Work on business model and interim presentations as a group, 20 % of the grade. Final presentation (investors pitch desk: 10 slides - 5 minutes) as a group, 40 % of the grade. Description of business models (20 pages, min 20,000 characters including spaces plus detailed analysis as an appendix) as a group, 40 % of the grade. |
| Comment |
None |
| Recommended or required reading |
Blank, Steve; Dorf, Bob (2012): The Startup Owners Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch Press. Furr, Nathan; Dyer, Jeff (2014): The Innovator-Method; Bringing the Lean Startup into your Organisation. Boston, Massachusetts: Harvard Business Review Press. Osterwalder, Alexander; Pigneur, Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: Jon Wiley & Sons, Inc. Osterwalder, Alexander; Pigneur, Yves; Bernarda Gregory; Smith Alan (2014): Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, New Jersey: Jon Wiley & Sons, Inc. Ries, Eric (2011): The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business. |
| Mode of delivery (face-to-face, distance learning) |
Face-to-face instruction with mandatory attendance |
| Summer Semester 2023 | go Top |