Information on individual educational components (ECTS-Course descriptions) per semester | |
Degree programme: | Bachelor International Business Administration Part-time |
Type of degree: | FH BachelorĀ“s Degree Programme |
Part-time | |
Summer Semester 2023 | |
Course unit title | Contemporary Issues in Strategic Management |
Course unit code | 025007045007 |
Language of instruction | English |
Type of course unit (compulsory, optional) | Elective |
Semester when the course unit is delivered | Summer Semester 2023 |
Teaching hours per week | 2 |
Year of study | 2023 |
Level of course unit (e.g. first, second or third cycle) | First Cycle (Bachelor) |
Number of ECTS credits allocated | 3 |
Name of lecturer(s) | Tahir RASHID |
Prerequisites and co-requisites |
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Course content |
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Learning outcomes |
This module discusses the contemporary issues in Strategic Management. The module identifies new approaches, and uses academic and practitioner literature to understand these contemporary issues, to develop strategic plans with value as a guiding principle. The module deals with competitive advantage in terms of market-based and state-based perspectives, and applies the use of in-depth case studies to understand the challenges SMEs and large organisations face in terms of globalisation, emerging economies, digitalisation, ethics and sustainability and measuring performance. Knowlegde
Comprehension
Application
Analysis
Synthesis
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Planned learning activities and teaching methods |
The module incorporates a wide range of approaches to teaching, learning and assessment and will be taught through interactive/participative lectures and seminars. Typically, a session will contain a mixture of activities: generally based around interactive lecturing, dealing with a number of specific issues/topics. These may then be examined in greater detail by students, who might be asked to work in small groups on a case study, or an article. Groups present their solutions to the entire group, and this would be openly discussed. The tutor introduces and explains key concepts and learning points, which are consolidated by class discussion and case study analysis to achieve understanding and to prepare for assessment. In addition to these class – based secondary resources, an outline syllabus content and associated reading list is provided at the start of the module, and is referred to in class sessions to promote guided personal study. |
Assessment methods and criteria |
Using a case study you will be required to analyse the contemporary issues affecting the case and recommend strategies to deal with these issues. The assessments will be base in two parts: Group Presentation: 50% In groups students will be required to analyse a selected case and make their strategic recommendations Group Assignment 50% (2500 words) Using the same case study and based upon the feedback received for the presentations students then write a report applying theory to practice and highlighting their individual contributing to the assessment. |
Comment |
none |
Recommended or required reading |
Key Text Phillips, P. and Moutinho, L. (2017) Contemporary Issues in Strategic Management, London: Routledge Other suggested Readings Haberberg, A. & Rieple, A. (2007) Strategic Management – Theory and Application. Oxford University Press Johnson, G, Scholes, K, Whittington, R. Angwin, D. and Regner, P. (2017) Exploring Corporate Strategy Text and Cases, 11th edition, Prentice Hall. Lynch, R. (2015) Strategic Management 7th edn. Pearson Education Thompson, A.A., Peteraf, M, Gamble, J.E. and Strickland, A.J. (2015) Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 20th edn. McGraw-Hill Wheelen, T.L., Hunger, J.D., Hoffman, A.N. & Bamford, C.E. (2015) Strategic Management and Business Policy: Globalization, Innovation and Sustainability 14th edn. Pearson Education |
Mode of delivery (face-to-face, distance learning) |
Face to Face |
Summer Semester 2023 | go Top |