Information on individual educational components (ECTS-Course descriptions) per semester | |
Degree programme: | Bachelor International Business Full-time |
Type of degree: | FH BachelorĀ“s Degree Programme |
Full-time | |
Winter Semester 2023 | |
Course unit title | Storytelling in Business |
Course unit code | 025017050305 |
Language of instruction | English |
Type of course unit (compulsory, optional) | Compulsory |
Semester when the course unit is delivered | Winter Semester 2023 |
Teaching hours per week | 2 |
Year of study | 2023 |
Level of course unit (e.g. first, second or third cycle) | First Cycle (Bachelor) |
Number of ECTS credits allocated | 3 |
Name of lecturer(s) | Michael WILLIAMS |
Prerequisites and co-requisites |
English at B1 / B2 level according to Common European Framework of Reference for Languages (CEFR) or consent of the lecturers. |
Course content |
English classes in the Bachelor Degree International Business are based on the CBI approach (Content Based Instruction) and thus has the following priorities: |
Learning outcomes |
Knowledge
Comprehension
Application
Analysis
Synthesis
|
Planned learning activities and teaching methods |
Discussion, reflection, individual lessons |
Assessment methods and criteria |
TED Story presentation, object-story, business-oriented final story, written test on storytelling techniques |
Comment |
The success of this course is highly dependent on the active participation and input of students. |
Recommended or required reading |
Greatbatch, David; Clark, Timothy (2005): Management Speak: Why we listen to what management gurus tell us. London: Routledge. |
Mode of delivery (face-to-face, distance learning) |
Face-to-face instruction with mandatory attendance |
Winter Semester 2023 | go Top |