Information on individual educational components (ECTS-Course descriptions) per semester | |
Degree programme: | Bachelor International Business Administration Part-time |
Type of degree: | FH BachelorĀ“s Degree Programme |
Part-time | |
Winter Semester 2023 | |
Course unit title | Simulation Game Marketing and Sales |
Course unit code | 025017051231 |
Language of instruction | English |
Type of course unit (compulsory, optional) | Compulsory optional |
Semester when the course unit is delivered | Winter Semester 2023 |
Teaching hours per week | 2 |
Year of study | 2023 |
Level of course unit (e.g. first, second or third cycle) | First Cycle (Bachelor) |
Number of ECTS credits allocated | 3 |
Name of lecturer(s) | Stefanie CHEN Johannes SCHREIBER |
Prerequisites and co-requisites |
Basic courses of the module Marketing & Sales |
Course content |
The knowledge gained in the courses of the specialism marketing & sales and the practical project are applied in the simulation game. The results and the implementation are evaluated and reflected on together. |
Learning outcomes |
Knowledge
Comprehension
Application
Analysis
Synthesis
Evaluation
|
Planned learning activities and teaching methods |
Simulation game lasting several days including briefing, execution (concept phase and implementation phase), as well as debriefing and discussion, optional in-depth teaching units by teachers and presentations by students.
|
Assessment methods and criteria |
Active participation during the simulation |
Comment |
If applicable costs for a seminar facility if externally hosted.
|
Recommended or required reading |
Course material to the simulation game are provided.
|
Mode of delivery (face-to-face, distance learning) |
Several days of face-to-face instruction with mandatory attendance |
Winter Semester 2023 | go Top |