Information on individual educational components (ECTS-Course descriptions) per semester

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• Aspects and driving forces of digital transformation - transition to a connected society

• Economic impact of digital technology

• Dimensions of the Enterprise 2.0 concept

  • Strategy

  • Structure

  • Processes

  • Culture

• Maturity levels of digital transformation

• Digital strategy development and business models
• Impact of digital technology on the organisation, leadership and management of companies

Knowledge

• Students can list the most important aspects and driving forces of digital transformation and name an example.

• Students are able to name at least 10 economic aspects of digital transformation.

• Students know the concept of Enterprise 2.0 and can define and describe it.

• Students know the dimensions strategy, structure, processes, and culture in the Enterprise 2.0 concept and are able to describe them using examples.

• Students know the maturity levels of digital transformation and can describe them.

• Students know important models for strategy and business model development in companies.

Comprehension

• Students are able to describe the economic impact of digital technology on the basis of examples.

• Students are able to describe relevant connections between digital transformation and organisational dimensions (strategy, structure, processes, culture).

• Students can describe and discuss success factors of "digital business" using concrete examples.

• Students are able to explain and discuss the interaction of "analogue and digital" based on  specific examples from companies.

• Students are able to discuss the sociological impact of digital technology (keyword: connected society).

Application

• Students are able to develop recommendations on how companies can successfully deal with the increasing digitisation using specific case studies.

• Students can apply the maturity model of digital transformation using specific examples.

Analysis

• Students are able to analyse and oppose current study results in the context of digital transformation, and work out similarities and differences.

• Students are able to discuss risks and threats of digitisation.

Synthesis

• Students are able to acquire and discuss the main content of the course in form of a MOOCs (massive open online course).

• Students are able to apply modern methods of strategy and business model development on a digital business.

Evaluation

• Students are able to critically reflect on their own use of digital technologies.

• Students are able to oppose the analogue and digital dimensions of an enterprise/Enterprise 2.0 and explain the interaction between the dimensions.

Keynote lectures, group discussions, MOOC - Massive Open Online Course

MOOC – Massive Open Online Course (50 %)

Paper, written individually (50 %)

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Fried, Jason; Heinemeier Hansson, David (2010): ReWork. New York: Crown Publishing Group.

Qualman, Eric (2010): Socialnomics. Wie Social Media Wirtschaft und Gesellschaft verändern. Heidelberg: mitp Verlag.

Schönefeld, Frank (2009): Praxisleitfaden Enterprise 2.0. Wettbewerbsfähig durch neue Formen der Zusammenarbeit, Kundenbindung und Innovation. München: Carl Hanser Verlag.

Schüller, Anne M. (2014): Das Touch Point Unternehmen. Mitarbeiterführung in unserer neuen Businesswelt. Offenbach: Gabal Verlag.

Shirkey, Clay (2008): Here comes everybody. New York: Penguin Group.

Surowiecki, James (2005): The wisdom of crowds. New York: Anchor Books.

Tapscott, Don (2009): Wikinomics. Die Revolution im Netz. München: Carl Hanser Verlag.

50 % Face-to-face instruction with mandatory attendance

50 % Distance learning (MOOC)