Information on individual educational components (ECTS-Course descriptions) per semester | |
Degree programme: | Bachelor International Business Administration Part-time |
Type of degree: | FH BachelorĀ“s Degree Programme |
Part-time | |
Winter Semester 2023 | |
Course unit title | Disruptive Technology and Marketing |
Course unit code | 025007055008 |
Language of instruction | English |
Type of course unit (compulsory, optional) | Elective |
Semester when the course unit is delivered | Winter Semester 2023 |
Teaching hours per week | 2 |
Year of study | 2023 |
Level of course unit (e.g. first, second or third cycle) | First Cycle (Bachelor) |
Number of ECTS credits allocated | 3 |
Name of lecturer(s) | Debra TECH |
Prerequisites and co-requisites |
None |
Course content |
The Internet of Things, Artificial Intelligence, Augmented/Virtual Reality, and Blockchain technologies affect industry strategy. This course examines these technologies and focuses on the impact of these disruptive technologies in macro environments. Technology adoption models and components of a marketing plan will be used to frame the impact and adoption of the disruptive technologies within specific industries. |
Learning outcomes |
Knowledge
Comprehension
Application
Analysis:
Synthese
Evaluation
|
Planned learning activities and teaching methods |
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Assessment methods and criteria |
|
Comment |
Students will benefit by bringing a personal computer to class. |
Recommended or required reading |
Marketing basics: Lavinskiy, Dave (2013): Marketing Plan Template: Exactly What To Include. Hrsg. Forbes. Online im Internet: URL: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#59e22b783503 (Zugriff am: 18.01.2018) Mplans (Hrsg.): Sample Marketing Plans. Online im Internet: URL: https://www.mplans.com/sample-marketing-plans.php#t (Zugriff am: 18.01.2018) Disruptive technologies: IBM Think Academy (Hrsg.) (2015): How It Works: Internet of Things. Online im Internet: URL: https://www.youtube.com/watch?v=QSIPNhOiMoE (Zugriff am: 18.01.2018) Rosic, Ameer (2017): What is Blockchain Technology? A Step-by-Step Guide For Beginners. Hrsg. Blockgeeks. Online im Internet: URL: https://blockgeeks.com/guides/what-is-blockchain-technology/ (Zugriff am: 18.01.2018) Ronzio, Jonathan: What Is the Difference Between AR and VR? A Lesson in Altered Realities. Hrsg. Cramer. Online im Internet: URL: http://cramer.com/story/the-difference-between-ar-and-vr/ (Zugriff am: 18.01.2018)
Disruptive technologies and Marketing: Interaction Design Foundation (Hrsg.) (2017): The Diffusion of Innovation – Strategies for Adoption of Products. Online im Internet: URL: https://www.interaction-design.org/literature/article/the-diffusion-of-innovation-strategies-for-adoption-of-products (Zugriff am: 18.01.2018) Chasminstitute (Hrsg.): Frameworks. Online im Internet: URL: http://www.chasminstitute.com.dnnmax.com/Resources/Frameworks/tabid/309/Default.aspx (Zugriff am: 18.01.2018) |
Mode of delivery (face-to-face, distance learning) |
Face-to-face |
Winter Semester 2023 | go Top |