Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Bachelor International Business Administration Part-time
Type of degree:FH Bachelor´s Degree Programme
 Part-time
 Winter Semester 2023
  

Course unit titleProfessional Presentations
Course unit code025008010501
Language of instructionEnglish
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredWinter Semester 2023
Teaching hours per week2
Year of study2023
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated3
Name of lecturer(s)Dagmar ACZÉL
Michael WILLIAMS


Prerequisites and co-requisites

English at B1/B2 level according to the Common European Framework of Reference for Languages (CEFR) or on the agreement of the teacher.

Course content

English teaching in the Bachelor International Business Administration programme is oriented towards the CBI approach (Content Based Instruction) and thus has the following focal points:

  • the teaching of language and communication skills
  • the teaching of specialised business content.

The syllabus of this course provides strategies for dealing with English presentations. The course also provides an introduction to selected management theories (e.g. management by objectives, etc.) and their formative personalities.

Learning outcomes

Professional and convincing presentations are a general basic competence. Students of International Business Administration have to give numerous presentations in the course of their studies; there is no job description in which graduates do not regularly have to speak freely and convince others.

Students can plan and conduct oral presentations in English on business topics, apply appropriate presentation techniques and formulate feedback on the presentations.

Within the framework of the CBI methodology, students can describe business ideas from selected management theories and their formative personalities. They can present the application and/or relevance of the discussed management theories using case studies from business practice.

 

Planned learning activities and teaching methods

Interactive course with lecture, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Presentation

Comment

None

Recommended or required reading

Drucker, Peter (2017): The Essential Drucker, 2. Ausg. London: Taylor and Francis.

Handy, Charles (2020): The Gods of Management: The Four Cultures of Leadership. London: Profile Books.

Harvard Business Review (2010): Guide to Persuasive Presentations. Boston: Harvard Business School Publishing.

Kotter, John (2012): Leading Change. Boston: Harvard Business Review Press.

Nordström, Kjell; Riddersträle, Jonas (2007): Funky Business Forever: How to Enjoy Capitalism, 3. Ausg. Stockholm: Bookhouse Publishing.

Peters, Thomas, J. (2010): The Tom Peters Seminar: Crazy times call for crazy organizations. New York: Vintage Books.

Raimes, Ann; Miller-Cochran, Susan, K. (2021): Keys for Writers, 8. Ausg. Boston: Cengage Learning.

Senge, Peter (1990): The Fifth Discipline: The Art and Practice of the Learning Organization. New York: Doubleday.

Swan, Michael (2017): Practical English Usage, 4. Ausg. Oxford: OUP.

Mode of delivery (face-to-face, distance learning)

Compulsory attendance as determined by the teacher

Winter Semester 2023go Top