Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Bachelor International Business Administration Part-time
Type of degree:FH BachelorĀ“s Degree Programme
 Part-time
 Winter Semester 2024
  

Course unit titleData Analytics
Course unit code025008052214
Language of instructionEnglish
Type of course unit (compulsory, optional)Elective
Semester when the course unit is deliveredWinter Semester 2024
Teaching hours per week2
Year of study2024
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated3
Name of lecturer(s)Steffen FINCK
Dietmar MILLINGER
Kathrin PLANKENSTEINER


Prerequisites and co-requisites

Introduction to Programming (Python)

Basics of statistics

Course content
  • Introduction to data-driven company
  • Data analytics lifecycle models: e.g. CRISP, ML Canvas
  • Supervised learning: e.g. regression (Multivariate Linear Regression), classification (logistic regression, Decision Trees), k-Nearest Neighbour algorithm (kNN)
  • Validation methods: e.g. Cross Validation
  • Unsupervised learning: e.g. clustering (k-Means), Anomaly detection (Isolation forests)
  • Overview of AI methods and tools (NN, CNN, RNN, chatGPT) 
Learning outcomes

Companies collect data resulting from the execution of business processes, for example data from production or sales. This data contains information that drives business decisions. Statistical methods enable data to be processed, analyzed, and presented understandably to people, such that relevant information can be obtained. For example, production process data can contain information about potential problems (deviations of processing times from the "norm").

The students understand the value of data within an organization and are familiar with the basic requirements for a data-driven organization. The students can name methods and tools for project management of data analysis projects and apply them appropriately. The students can identify and explain possible challenges when it comes to empirical data analysis, and they can suggest potential corrective action if necessary (i.e. in case of data quality issues). The students are able to select appropriate methods for a simple multivariate data analysis and apply them accordingly. The students can provide a rough overview of AI methods and tools and state when each should be used.

Based on the requirements of a task and the properties of the methods they are able to select and implement suitable methods and can solve simple tasks with the help of the programming language Python and interpret the results.

Planned learning activities and teaching methods

Interactive course with lecture and exercises

 

Assessment methods and criteria

Final Exam

Comment

None

Recommended or required reading

Backhaus, Klaus u.a. (2015): Multivariate Analysemethoden: Eine anwendungsorientierte Einführung. 14., überarb. u. aktualisierte Aufl. 2016 edition. Berlin Heidelberg: Springer Gabler.

Fahrmeir, Ludwig u.a. (2016): Statistik: Der Weg zur Datenanalyse. 8., überarb. u. erg. Aufl. 2016 edition. Berlin Heidelberg: Springer Spektrum.

Grus, Joel (2015): Data Science from Scratch. 1 edition. Beijing: O’Reilly and Associates.

Guido, Sarah (2016): Introduction to Machine Learning with Python: A Guide for Data Scientists. 1. Aufl. Sebastopol, CA: O’Reilly UK Ltd.

Hastie, Trevor; Tibshirani, Robert; Friedman, Jerome (2017): The Elements of Statistical Learning: Data Mining, Inference, and Prediction, Second Edition. 2nd ed. 2009, Corr. 9th printing 2017 edition. New York, NY: Springer.

Python Software Foundation (o. J.): Python. Online im Internet: URL: https://www.python.org/ (Zugriff am: 21.05.2018).

Scikit-learn (o. J.): Machine learning in Python — Scikit-learn Documentation. Online im Internet: URL: http://scikit-learn.org/stable/ (Zugriff am: 06.09.2018).

Services, EMC Education (2015): Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing and Presenting Data. 1 edition. Indianapolis, Ind: Wiley.

Mode of delivery (face-to-face, distance learning)

Classroom-based course.

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