Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Bachelor International Business Administration Part-time
Type of degree:FH BachelorĀ“s Degree Programme
 Part-time
 Winter Semester 2024
  

Course unit titleDisruptive Technology
Course unit code025008052217
Language of instructionEnglish
Type of course unit (compulsory, optional)Elective
Semester when the course unit is deliveredWinter Semester 2024
Teaching hours per week2
Year of study2024
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated3
Name of lecturer(s)Debra TECH


Prerequisites and co-requisites

None

Course content
  • Analysis of disruptive technologies (e.g. Internet of Things, Artificial Intelligence, Virtual and Augmented Reality, Blockchain technologies).
  • Discussion of case studies
  • Elaboration of technology assumption models
Learning outcomes

In this course, students analyse and discuss disruptive technologies and their impact on companies and business models. Technology adoption models and components of a marketing plan are used to capture the impact and adoption of disruptive technologies in specific industries.

Students will be able to define and identify current disruptive technologies, name the SPS (Product Life Cycle) phases and user categories, and describe TAM and TALC adoption models.

Students can explain the basic components of disruptive technology and give examples of disruptive technologies and describe affected industries. They are able to assess the impact of disruptive technology on personal life and business successes apply and discuss future application possibilities. They will learn to be able to forecast the changes in an industry that is affected by disruptive technologies.

Students will be able to analyse environmental factors related to disruptive technologies and apply marketing concepts in the context of disruptive technologies.

Likewise, the impact of disruptive technologies will be evaluated in an ethical framework.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester

Comment

None

 

Recommended or required reading

Armstrong, Paul (2017): Disruptive Technologies: Understand, Evaluate, Respond. London, Kogan Page Publishers.

Interaction Design Foundation (Hrsg.) (2017):  The Diffusion of Innovation – Strategies for Adoption of Products. Online im Internet: URL:

https://www.interaction-design.org/literature/article/the-diffusion-of-innovation-strategies-for-adoption-of-products

Lavinskiy, Dave (2013): Marketing Plan Template: Exactly What To Include. Hrsg. Forbes. Online im Internet: URL:

https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#59e22b783503

Mode of delivery (face-to-face, distance learning)

Classes with compulsory attendance 

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