Information on individual educational components (ECTS-Course descriptions) per semester

  
Degree programme:Master International Management and Leadership
Type of degree:FH Master´s Degree Programme
 Part-time
 Summer Semester 2023
  

Course unit titleGlobal Business Simulation
Course unit code080322043001
Language of instructionEnglish
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredSummer Semester 2023
Teaching hours per week3
Year of study2023
Level of course unit (e.g. first, second or third cycle)Second Cycle (Master)
Number of ECTS credits allocated3
Name of lecturer(s)Christopher GLÜCK
Willy Christian KRIZ
Werner MANAHL
Wilfried MANHART
Karin PRINZING-HOPPE


Prerequisites and co-requisites

Module: Business Fundamentals

Course content

Case-based simulation game with several decision-making rounds and increasing complexity.

  • Cost accounting
  • Internal and external accounting
  • Investment and financial management
  • (Strategic) marketing
  • Value creation and capacity management
  • Distribution and expansion strategies
  • team leadership
  • conflict management
  • delegating and team decision making
Learning outcomes

The successful handling of management tasks in an international environment requires an integrative consideration of numerous problem areas. Using the example of an internationally expanding company, basic terms, concepts and methods from the fields of finance, marketing and supply chain are recapitulated and practiced. At the same time, the ability to organize tasks in a small team under time pressure as well as communicating well in diversified teams will be put to a test.

After completion of the course, students are

  • to use the balance sheet and the profit and loss statements to  interpret the status quo of the business and to derive and derive insights to justify their business decisions.
  • They are able to evaluate and make basic financing and investment decisions.
  • They can estimate financial implications of operational decisions in the production or distribution area (for example, the effect of capacity changes on the result, make-or-buy decisions etc.). and prepare operative plans
  • Students know different expansion and distribution strategies for the development of international markets and can reflect on and address the various penetration strategies for different regional requirements.
  • On the basis of the chosen competition strategy, students are able to develop a customer-specific marketing mix in which product, price, distribution and communication decisions are aligned with the customer, market and competitive environment.
  • Students know the essential options for the management and optimisation of an international supply chain and consider them in their company strategy.
In addition, students demonstrate intercultural leadership capabilities by:
  • contributing to the formation and management of the team
  • solving conflicts in constrctive ways
  • recognizing different needs and strengths in the team and make suggestions
  • arguing in a mindful way and cooperating across boundaries
  • accepting honest feedback from internal and external assessors
Planned learning activities and teaching methods
  • Group work in an interactive, computer-based simulation game
  • Presentations, discussions
  • Teaching units
  • individual coaching units
Assessment methods and criteria
  • Report
  • Presentations
Comment

Course will be accompanied by Assessment Center Concept to coach individuals on their leadership & communication behavior.

Recommended or required reading

Participant simulation manual

Introductory documents

Mode of delivery (face-to-face, distance learning)

Face-to-face instruction with mandatory attendance.

Summer Semester 2023go Top