Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme:Bachelor InterMedia
Type of degree:FH BachelorĀ“s Degree Programme
 Summer Semester 2023

Course unit titleStage & Elements
Course unit code025217044111
Language of instructionEnglish
Type of course unit (compulsory, optional)Compulsory
Semester when the course unit is deliveredSummer Semester 2023
Teaching hours per week3
Year of study2023
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated8
Name of lecturer(s)Robert LANG

Prerequisites and co-requisites


Course content
  • anatomy and morphology of the design elements: shape (point, line, surface), proportion, contrast, composition, colour, texts, symbols, signets, signals, dynamics, tension, movement, symmetry and asymmetry
  • identity as an assertion of difference – relationships and difference (family, kin)
  • design dramaturgy: temporal structure, change of scene, act, visual dramaturgy
  • variables and constants
  • what must stay, what can change


Learning outcomes

The students know

  •  the elements used by designers.
  •  the principles and vocabulary of design.
  •  typical features of technical processing of media and are able to use stylistic devices in multiple media in a targeted manner.
  •  the formal properties that can trigger certain ideas of character and identity.
Planned learning activities and teaching methods

Lectures and tutorials

Assessment methods and criteria




Recommended or required reading
  • Frutiger, Adrian (2013): Der Mensch und seine Zeichen. Wiesbaden: marix Verlag ein Imprint von Verlagshaus Römerweg.
  • Karl, Wolf D.; Venn, Axel (2012): Master: Das interaktive Gestaltungsbuch für Kreative - Mit Farben, Formen, Mustern und Bildern experimentieren. München: Callwey, G.
  • Felsing, Ulrike: Design2context, ZHdK (2010): Dynamische Erscheinungsbilder im kulturellen und öffentlichen Kontext. Baden: Lars Müller Publishers.
  • Hensel, Daniela (2015): Understanding Branding: Strategie- und Designprozesse verstehen und anwenden. München: Stieben Verlag.
  • Wala, Hermann H.; Burda, Hubert  (2015): Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht. Frankfurt am Main: Realien Verlag.
  • Glasmeier, Michael; Till, Wolfgang (2008): Gestern oder im 2. Stock. Karl Valentin, Komik und Kunst seit 1948. München: Verlag Silke Schreiber.
  • Roosegaarde, Daan (2010): Interactive Landscapes. Rotterdam: NAi Publishers.
Mode of delivery (face-to-face, distance learning)

Face-to-face course with compulsory attendance

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