Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme:Bachelor InterMedia
Type of degree:FH BachelorĀ“s Degree Programme
 Summer Semester 2023

Course unit titleTechnical Skills: Text Basic
Course unit code025217200106
Language of instructionEnglish
Type of course unit (compulsory, optional)Compulsory optional
Semester when the course unit is deliveredSummer Semester 2023
Teaching hours per week2
Year of study2023
Level of course unit (e.g. first, second or third cycle)First Cycle (Bachelor)
Number of ECTS credits allocated2
Name of lecturer(s)

Prerequisites and co-requisites


Course content

Texts for designers

Do I need that at all? I can write since elementary school. Do I still have to learn something as a designer? Yes, we say. Because just as you learn how to handle forms, colors or fonts professionally, in the text workshop you learn to "play" with words professionally. Methods of creative writing and reflective writing are also presented and tested.

Workshop 01: "How do I write good texts?"
Writing is a creative process. Writing is also a craft. It does not matter if it is a three-movement or a reportage. This workshop is an introduction to the "Writing for Designers".

Workshop 02 and 03 "Creative Writing"
Fear of the "empty page"? How can I get my ideas finally on paper? We can all write creatively. In this workshop you will learn different techniques that will "wake up" and encourage your writing skills.

Workshop 04: "Reflective Writing"
Writing promotes different insights. In this workshop, youll learn about reflective writing and how to use learning journals or portfolios successfully.

Workshop 05: "How do I generate attention with text"
To bring messages to the woman / man. That is one of the key points of the design. The text often plays a central role. How do I use words to draw attention to my message? And how can I make people really read my lyrics?

Workshop 06: "Lyrics for Listening"
Not all texts are intended for reading. How do I write texts that are for the ear? In this workshop we will deal with listening texts.

Learning outcomes

The students master the basic manual skills of this field. The students know how to operate the relevant software, tools and devices. They know the relevant design options and design examples. The students can assess the complexity of different design processes.

Planned learning activities and teaching methods

Individual and team coaching

Assessment methods and criteria

Immanent examinations



Recommended or required reading

will be announced in class

Mode of delivery (face-to-face, distance learning)

Face-to-face course, tutorials

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