The course provides an in-depth discussion of central processes of digital transformation. It conveys the skills that enable an active participation in shaping future developments in this area.
On the one hand, current and future developments are examined from a technological, sociocultural and historical perspective. On the other hand, in-depth technical skills are imparted in order to be able to actively shape the digital transformation.
_historical perspective
History of the Internet & Platform Economy
_economic perspective
Business models (donation, subscription, merch, voucher, SLA, etc.)
Models and approaches of platform economy, possible uses and framework conditions of different types of platforms (business-to-business, business-to-consumer, business-to-government, consumer-to-government)
Digital branding (brand building and brand maintenance)
_technical-sociological and socio-cultural perspective
Technology assessment research,
The opportunities (e.g. community building, cross-border communication) and risks of digital information and communication technologies (e.g. hate speech, biases, the formation of echo chambers, etc.) are familiar.
You are familiar with developments in the area of machine learning
_legal perspective
Data protection and copyright
_technical perspective
Programming languages and programming frameworks (HTML, CSS, Javascript, etc.)
Standards (IMAP, XMPP, RSS, ATOM, RDF, etc.) |
- The students will understand the interactions between technological and social development and will be able to critically reflect and comment on them.
- They have the ability to discourse on topics related to digital transformation.
- The students know models and approaches of platform economy and are familiar with the possible uses and framework conditions of various types of platforms (business-to-business, business-to-consumer, business-to-government, consumer-to-government).
- They know different business models and can apply them in the context of developing your own concepts.
- They have the technical knowledge and skills that enable them to create digital platforms, web applications, mobile applications and cloud services. You are familiar with the corresponding programming languages and programming frameworks (HTML, CSS, Javascript, etc.) and standards (IMAP, XMPP, RSS, ATOM, RDF, etc.).
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- Becker, Wolfgang u.a. (2019): Geschäftsmodelle in der digitalen Welt. Strategien, Prozesse und Praxiserfahrungen. Wiesbaden: Springer Fachmedien.
- Gutting, Doris (2020): Interkulturelles Marketing im digitalen Zeitalter. Strategien für den globalen Markterfolg. Wiesbaden: Springer Fachmedien.
- Grassmann, Oliver; Frankenberger, Karolin; Csik, Michaela (2014): The Business Model Navigator. Harlow: Pearson Education Limited.
- Clement, Reiner u.a. (2019): Internet-Ökonomie. Grundlagen und Fallbeispiele der digitalen und vernetzten Wirtschaft. Berlin Heidelberg: Springer.
- Lovink, Geert; Kallfelz, Andreas (2017): Im Bann der Plattformen. Die nächste Runde der Netzkritik. Transcript.
- Abrams, Janet (2001): Everyone is a designer. Manifest for the design economy. Amsterdam: BIS Publishers.
- Pinch, Trevor; Swedberg, Richard (2008): Living in a Material World. Economic Sociology Meets Science and Technology Studies. Cambridge, Massachusetts: MIT Press Books.
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