| Prerequisites and co-requisites |
Courses from the previous semesters of module 2 (social work). |
| Course content |
Public relations work in connection with marketing strategies to transport the tasks of social work into society and to position them socially.
- basic knowledge of marketing and effective media communication
- social media in media work
- identify goals and target group
- develop and plan PR-concepts using examples
- PR-measures and their implementation
- special features of public relations in social work
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| Learning outcomes |
After successfully completing the course, students can:
- explain the basics of public relations as well as their functions, goals and target group
- consider the special features of public relations work in social work
- develop suitable PR-measures and implement them adequately
- develop and implement a PR-concept
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| Planned learning activities and teaching methods |
Integrated course:
- input
- exercises
- self study
- project work
- presentations
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| Assessment methods and criteria |
- develop and plan, describe and present a marketing measure
- immanent examination character
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| Comment |
- Dial-in takes place in the third semester. 1st and 2nd choice must be specified. The two electives at the FH Vorarlberg are only possible with an even distribution of students and a sufficient number of participants. Possibly only one course will take place at the FH Vorarlberg. Here, too, an even distribution should be aimed for.
- in English as the language of instruction
- Obligation to attend: In the event of absenteeism, the rules of the study and examination regulations apply
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| Recommended or required reading |
Bernet, Marcel (2010): Social Media in der Medienarbeit. Online-PR im Zeitalter von Google, Facebook und Co. Wiesbaden: Springer VS.
Cleppien, Georg; Lerche, Ulrike (Hrsg.) (2010): Soziale Arbeit und Medien. Wiesbaden: Springer VS.
Hamburger, Franz (2012): „Soziale Arbeit und Öffentlichkeit.“ In: Grundriss Soziale Arbeit. Ein einführendes Handbuch. Herausgegeben von Werner Thole. 4. Aufl. Wiesbaden: Springer VS, S. 999-1022.
Jodeleit, Bernhard (2013): Social Media Relations. Leitfaden für erfolgreiche PR-Strategien und Öffentlichkeitsarbeit im Web 2.0. 2. Aufl. Heidelberg: Dpunkt.
Steinke, Lorenz (2015): Die neue Öffentlichkeitsarbeit. Wie gute Kommunikation heute funktioniert. Strategien, Instrumente, Fallbeispiele. Berlin: Springer Gabler.
Zerfaß, Ansgar; Dühring, Lisa (2014): „Kommunikationsmanagement als Profession. Strukturen, Handlungsfelder, empirische Befunde.“ In: Handbuch Unternehmenskommunikation. Strategie – Management – Wertschöpfung. Herausgegeben von Ansgar Zerfaß und Manfred Piwinger. 2. Aufl. Berlin: Springer Gabler, S. 163-189.
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| Mode of delivery (face-to-face, distance learning) |
Blended Learning |